Saturday, December 16, 2017

$70M partnership deal a lifeline for growers

David Lee March 20, 2014
FUTURE BRIGHT… SPC Ardmona has just struck a $70M deal with Woolworths that will see the supermarket giant’s fruit from their Select range supplied by SPC Ardmona. The deal will require an additional 86,000 fruit trees to supply product to the fruit production company. Photo: Alicia Niglia.

FUTURE BRIGHT… SPC Ardmona has just struck a $70M deal with Woolworths that will see the supermarket giant’s fruit from their Select range supplied by SPC Ardmona. The deal will require an additional 86,000 fruit trees to supply product to the fruit production company. Photo: Alicia Niglia.

GOULBURN Valley fruit growers are set to benefit from the latest deal to assist SPC Ardmona (SPCA), after a five year $70M deal was struck between the fruit processing company and Woolworths.
The deal, which will see Woolworths source 24,000 tonnes of fruit, tomatoes and triple the tonnage of Australian grown tomatoes from SPCA, will also require the equivalent of an extra 86,000 fruit trees in the region, providing struggling growers with a lifeline.
From 2015, SPCA will also begin supplying all fruit for Woolworths Select fruit snacks and jelly snacks and for the next five years, will continue to supply 100 percent of fruit for the Woolworths Select multi-serve fruit range.
Member for Shepparton, Jeanette Powell said, “I congratulate SPCA and Woolworths on securing this deal.
“I also thank the community on showing faith in SPCA and their wonderful local products.
“This decision shows that SPC Ardmona and the Goulburn Valley have a bright future,” Mrs Powell said.
Federal Member for Murray, Dr Sharman Stone said, “It is great to see one of Australia’s largest supermarket companies responding to its customers’ demands. Australian people want Australian food and Woolworths will be able to secure its Australian grown offerings into the future.
“Woolworths decision is wonderful news,” Dr Stone said.
SPC Managing Director Peter Kelly said that this long-term partnership was very welcome news and important for the certainty it gave growers to start rebuilding their capacity.
“Woolworths has really embraced the fact that Aussie consumers are demanding more and more home-grown products.
“Consumers really do care where their food comes from.
“We are very grateful for the unprecedented loyalty being shown for our brands from everyday Australian consumers,” Mr Kelly said.