IT’S not often that we can enjoy the celebration of a local company that has been around for 100 years, and especially one that not only every resident across the Goulburn Valley can be proud of, but one that produces a world-renowned recognisable product that certainly has become a national treasure such as SPC.
Last week, the food processing company held the celebration of its centenary where managing director, Reg Weine paid recognition to the local community, staff and growers and announced that SPC was recently voted one of the top 20 brands Australian consumers can’t live without.
At the centenary event, six ornamental fruit trees were also revealed that symbolise the important roles stakeholders play and have played in the company’s continued and past success.
The trees included a plum tree that recognises retail partners, a peach tree that recognises consumers, an apricot tree that recognises the government contributions, a pear tree that recognises the local community, an apple tree that recognises the Goulburn Valley growers and a nectarine tree that recognises the company’s staff.
Reg said, “We are proud to be celebrating what is a significant milestone for an Australian business and having overcome many challenges over the past 100 years. SPC will continue to meet challenges head on and we will continue to innovate like we have over the last century.
“SPC is one of Australia’s oldest and most trusted brands and we’ve always believed that knowing where your food is grown is important to consumers and we have some of the best growing conditions in the world right here in the Goulburn Valley.
“With fifth generation growers, some of whose families have been with us for 100 years and all our horticultural knowledge and experience, we are more than an iconic regional food producer – we are a national treasure,” Reg said.
Member for Northern Victoria, Mark Gepp congratulated SPC on its 100 years and spoke about his childhood memories where his family looked forward to ‘sharing’ the syrup from the iconic SPC branded canned fruit.
Mark said, “Celebrating a centenary says a lot about the importance of SPC not just to the Goulburn Valley community but to all growers and the country. I don’t think there would be too many children across our great country who hasn’t had a SPC product pass their lips.”