AG-ceptional support available for local fruit growers

INNOVATION KEY TO AGRICULTURAL SUCCESS… AG-ceptional business success partner, Chris Johnson with client and Floradale Orchards manager, Jake Anderson amongst the netted fruit trees in Ardmona. Photo: Katelyn Morse.
INNOVATION KEY TO AGRICULTURAL SUCCESS… AG-ceptional business success partner, Chris Johnson with client and Floradale Orchards manager, Jake Anderson amongst the netted fruit trees in Ardmona. Photo: Katelyn Morse.

Farming can be a tough industry to be in, with many contending with increased costs, reduced availability of water and limited funds. But when times are tough, it’s an opportunity to ask for support, which is where business success partner, Chris Johnson from Synergise My Business comes in.

AG-ceptional Business is a new division of Synergise My Business focused on providing advisory solutions to our farmers. “We work with our clients to provide clarity at a visionary level over financial data so that farmers can make sound decisions to ensure maximum business performance that will serve current and future generations.” Chris said.

Floradale Orchards is one of those clients and has been a family owned orchard in Ardmona since the 1940’s, now being managed by third generation Jake Anderson. The orchard has amazing 100-year-old trees that are still producing fruit, but due to the changing industry, Jake and his father have had to make tough decisions to ensure the long term viability of the business and to continue producing quality fruit.

With help from Chris, they have been able to plan for the future of their business. Gaining visibility across the performance of their business allowed for a greater understanding of what the future looks like and the opportunity to then implement changes.

Chris said, “Agriculture is such an important part of our local economy yet from a business advisory perspective can often be overlooked. The nature of a farming enterprise can have quite unique challenges and it wasn’t until I worked directly in the industry that I not only understood these challenges, but I gained the detailed knowledge that allowed me to tailor advisory solutions to meet these specific needs.”

With government funding now available for financial advice for eligible farming operations, now is a great time to discuss how Chris can help your business. For more information call 0439 612 524 or visit www.ag-ceptional.com.au.