Friday, July 1, 2016
ED---Shepparton-Festival-theme-launch

‘Be Consumed’ in the Shepparton Festival

David Lee January 27, 2016
GUIDE LAUNCHED… Shepparton Festival Board Member, Jamie Lea at the launch of this year’s Shepparton Festival guide of events, which are running under the theme, ‘Be Consumed.’ Photo: Emma Hillier.

GUIDE LAUNCHED… Shepparton Festival Board Member, Jamie Lea at the launch of this year’s Shepparton Festival guide of events, which are running under the theme, ‘Be Consumed.’ Photo: Emma Hillier.

IN true Shepparton Festival style, Mr Whippy rocked his way down Fraser Street to the grassy knoll in the Maude Street Mall, where tables and a rug were set up for a picnic and all to quirkily celebrate the launch of the 2016 Shepparton Festival guide and the festival’s 20th year.
This year’s theme, Be Consumed is all about encouraging the community to get involved in the 49 events that will run across the region over 17 days, from March 4 to 20.
Festival Director, Ros Abercrombe said, “This year is an important year for us with the celebration of the festival’s 20th year.
“But it’s more than just a celebration of 20 years, we are also celebrating being one of the longest running annual festivals in all of Australia, which is a great achievement.
“Our creative concept this year is a trifle, which fits perfectly with our theme. A trifle is a matter of careful construction. It is a classic dish made with tradition, laden with nostalgia and is a dessert of indulgence.
“A trifle has seven layers and these represent the seven layers of the festival. The jelly is the gathering of people, the cake represents the performances, the fruit is the music, the custard is the visual arts, the second layer of fruit is the film, the second layer of custard is the comedy and the cream and topping represent friends.
“We encourage people to pick up the festival guide, explore the layers and ‘Be Consumed’ by artists, venues, places and experiences.”
For further information on events, visit www.sheppartonfestival.org.au/ and follow ‘Shepparton Festival’ on Facebook.