PERSONALLY, I am ready to get my foot in the door to take on the work force and jump-start my career, but I know that there are things you can’t learn from hours spent in a university classroom, and that’s what you learn through experience. Over at Mooroopna Cellarbrations, experience is one thing liquor manager, Geoff Thomson scores a high distinction in. With 40 years working behind the Cellarbrations counter, Geoff could fill a book with all he’s learnt being on the job.
Originally only having two fridges for beer and a single shelf for wine, the store now has isles lining up with different ranges of full strength or light beer, red, white, sweet and oaky wines. The store has also expanded to include savoury snacks and sweet desserts.
Geoff said, “The store is displaying a lot more variety in their range of drinks. There’s something for everyone.”
The biggest difference over his 40 years has been the integration of the internet, which has simplified the ordering process that once took weeks, but now at a touch of a button, the store can have next day deliveries.
Geoff said, “The ordering process is not only quicker but we can see things clearer, such as our stock flow. You know what’s in-stock and what customers are buying.”
The key to success according to Geoff is to know your customer and providing the best service for them.
Geoff said, “Everyone drinks alcohol differently. When you get to know their taste and feelings you can help them pick the best products and that’s what makes them come back.”
You can go and pick Geoff’s’ brain at Mooroopna Cellarbrations, 94-96 McLennan Street, Mooroopna to help match the perfect wine for your dinner party or change up your standard drink if you’re looking for something new, or call him on 5825 2266.