NATIONAL vegetable industry body AUSVEG recently welcomed the commencement of Australia’s new Country of Origin labelling laws, applauding the implementation of the new labelling system, which will give consumers more information about where their food purchases come from.
Under the new system, packaging for food products will include a label indicating the proportion of Australian ingredients by weight, displayed in a statement and a bar graph to ensure quick and easy comprehension by consumers.
AUSVEG spokesperson, Jordan Brooke-Barnett said, “The reformed system which commences today is a real win for Australian consumers, and is a definitive affirmation of the right of shoppers to make informed decisions about the food they buy.
“After years of campaigning for meaningful country of origin labelling reform, AUSVEG is very pleased to see these new laws take effect. This new labelling system is an encouraging step forward in efforts to provide consumers with more transparent, informative food labelling.
“We’re proud to have been part of the process which has led to these reforms, and we will continue work to ensure that Australia’s country of origin labelling system meets all the information needs of Australian consumers.
“The successful introduction of the reforms shows that all levels of government recognise the importance of implementing a clear and unambiguous country of origin labelling system – one which gives consumers the information they need to make informed purchasing decisions.”