Sunday, March 18, 2018

Future looks bright for beef

sadviser June 13, 2012

BEEF producers must speak up and have a say in the future of their industry, says the Cattle Council of Australia (CCA) and the Victorian Farmers Federation (VFF).
CCA held its “Beef 2015 and Beyond” workshop at VFF’s headquarters in Melbourne recently.
Beef 2015 and beyond is CCA’s national strategy to determine the priorities of the beef industry.
The event sought input into the future responsibilities and roles for CCA in the years ahead.
“It’s great to see CCA getting out and talking to beef producers across the country about what they want out of their peak council,” VFF Livestock President, Ian Feldtmann said.
“We had some really positive discussions on education, market access and improving information flow through the supply chain to deliver improved productivity.”
“Beef 2015 and beyond is a comprehensive process that involves consultations, surveys and workshops,” CCA president Andrew Ogilvie said.
“It is an important activity for the industry to undertake. Hearing directly from producers is essential to the outcomes of the strategic plan.”
All beef producers can have their say in the future direction of the beef industry by participating in online forums and discussion at