GREATER Shepparton City Council is partnering with local communities to host business sessions that support local businesses and help them reach their utmost potential through the world of social media.
Running on Wednesday, August 23 from 5:30pm to 7pm at the Caledonian Hotel, 47 Stevenson Street, Murchison, the free event will allow business owners to hear from guest speaker and local digital marketing expert and social media coach, Damien “Will” Willoughby where they can hear first-hand how to grow their business through digital and social media.
Greater Shepparton City Council Director Sustainable Development, Johann Rajaratnam said, “Businesses, big or small, are realising the massive benefits of social media marketing and its increasing importance in the race to stay relevant and attract new customers.
“Long gone are the days when the secretary was the first point of contact between an organisation and the outside world. The role is being replaced by websites and social media profiles,” Mr Rajaratnam said.
Business owners new to social media marketing might believe that a few blog posts, daily, random status updates, and a lot of ‘followers’ and ‘likes’ are going to grow their business. The truth is this actually takes real planning and dedication.
“Proficient online marketers know that in order to make the most of the power of social media you need to incorporate a deliberate mixture of listening to your audience, sharing your relevant message and enabling others to share your relevant message,” Mr Rajaratnam said.
The Murchison Business Event is taking place during the Small Business Festival. For more information on what other events are available during the festival, please visit http://www.business.vic.gov.au/events.
Will is keen to hear from you in the lead up to the event. If you have a marketing question, digital, social or traditional email him directly [email protected] and he will answer your question at the event.
RSVP by Friday, August 18 to Jenny Lister [email protected]