LOCAL Ardmona based fruit grower, Rocky Varapodio has gone from the farm gate to prime time, after being selected to appear in upcoming product promotional segments for Coles created for the TV hit My Kitchen Rules.
For the past 15 years, Rocky has been growing a variety of stone fruit including plums in their state-of-the-art facility and supplying his product to Coles, which is why he was chosen to promote fresh products during the segment, which will air throughout the program’s season.
Rocky said, “It was great to go in-store and promote our produce, and more to the point, have an opportunity to put a grower’s face to the product. I think it’s a good thing for the consumer to see the grower behind the product on the shelf.
“It was nice to meet the contestants. I think it’s impressive that they give up a large chunk of their life to participate in a show over a long period, but they obviously enjoy it.”
During his product segment, Rocky said his rule for plums is to, “pack them with a chilled drink bottle to keep them cool.”
Coles general manager of fresh produce, Brad Gorman said Coles was pleased to support Rocky’s first time working with My Kitchen Rules because of his commitment to quality produce.
“Coles source fabulous food from the Goulburn Valley. Highlighting great Aussie produce to a national audience through My Kitchen Rules is another way we can celebrate local suppliers as well as the great food grown on family farms.
“We were delighted to support Rocky’s product segments in My Kitchen Rules and, in doing so, shine the national spotlight on such an innovative Victorian business that produces high-quality produce.”
“Victorian producers such as Rocky and his team are vital in ensuring Australians have excellent fresh local food to buy at Coles. It’s our belief in companies like Rocky’s which drives our efforts to source Australian-grown food whenever and wherever possible.”