GREATER Shepparton has received state-wide recognition for investing in the growth of tourism, taking home several awards at last week’s annual RACV Victorian Tourism Awards gala dinner.
Greater Shepparton City Council won silver in both the Visitor Information Services and Local Government Award for Tourism categories, as well as, receiving bronze for the Shepp Square event held at Federation Square in April.
This is the second year Greater Shepparton Visitor Centre has walked away with an award, backing up with a silver award this year, after winning gold in 2017.
Greater Shepparton City Council Director Sustainable Development, Geraldine Christou said, “Over the past three years, Greater Shepparton City Council has strategically worked towards positioning the municipality as a key major event, arts and sporting destination guided by council’s Economic Development, Tourism and Major Events Strategy.
“And with tourism injecting around $190M into the Greater Shepparton economy and supporting 1,171 jobs across the region, the strategy is definitely on track.
“Shepp Square was a unique initiative in being a whole community approach to tourism.
“It was a whole of organisational approach from a council perspective and was delivered in partnership with Shepparton Show Me, local business and industry, local performers and community groups. Shepp Square would never have been successful or even possible without the participation and support of our local businesses.
“The importance of the awards cannot be underestimated.
“Receiving such awards puts Greater Shepparton on the radar in terms of the Victorian Government and attracting new visitors to the area,” Ms Christou said.
