Events a major drawcard for region
EVENTS are fast becoming one of the biggest drawcards for Greater Shepparton, with more than one million visitors flocking to the region in 2017 injecting $50.3M into the local economy. With the release of Greater Shepparton City Council’s 2018 Major Events Calendar last week it is clear to see that this is set to continue into 2018, with over 30 national and international events set to help grow the visitor economy of Greater Shepparton this year.
More than 130 local business and industry representatives attended an event held at the Shepparton RSL last week, where events and tourism success was highlighted and an Official Visitors Guide was launched.
The 72 page visitor guide is published every two to three years, and is the ‘go to’ for visitors and locals seeking information about Greater Shepparton’s tourism offerings, including attractions, museums, dining, accommodation and services, as well as useful maps and advertisement listings.
Alongside the visitor guide, attendees discussed the 2018 Major Events Calendar, which builds on the 2017 program that saw over 305,000 attendees (116,000 visitors from outside of Greater Shepparton) at the 77 council funded events.
Greater Shepparton City Council Team Leader Tourism and Major Events, Anthony Nicolaci said, “The success of the growing events and tourism sector has come about due to a cross functional approach throughout council as an organisation and well as local industry.
“Since 2016/17 we have added an additional 47 events that we proactively attracted to the region and we are already looking at another 17 new events that have been secured for 2018, with a number of others still to come as the year rolls on.
“We have a broad range and good balance of events across art and culture, food, festivals and celebrations, business and conferences, motoring, equestrian and sporting, so there is something to suit everyone.
“The 2019 cycle is already shaping up to be a huge year. We’ve secured a number of big events including the Tennis Seniors Australia Australian Teams Carnival, the Australian Individual Championships and the Victorian Country Week Tennis.”