SHEPPARTON Festival has announced a new look and new time for next year’s festival of events, which is focused on the local community sharing their stories.
The new theme, titled ‘story bowl,’ will now run from March 15 to 31 and the new concept design holds a retro vibe that showcases fruit that has been transformed into mouths with various expressions.
Creative director, Crag Carrick said, “We decided on the new theme name which is based on the notion that Shepparton is the foodbowl of Victoria.
“Being fairly new to Shepparton, I’ve heard there are a lot of stories in the area surrounding the different cultures and those who have helped to build the region through the agriculture and secondary industries.
“Seeing the range of people with all different stories to tell through last year’s festival brought about the thought that we could utilise that and provide a good way for people to share their stories.
“We decided to move away from the red colour that has been the main colour used over many years for the festival. It’s not really a naturally occurring colour in the area. So it struck me that the festival should be lightened up a bit and use colours that represent the Shepparton area a lot better. We have gone for a retro vibe with the new branding. Back in the 50s 60s Shepparton was showcased with people water skiing on the lake and being diverse.
“We worked with Aaron Palmer from Propaganda Creative and he’s done a fantastic job. He’s been working with the program and concept form many years.
“This is the first time we’ve changed the date for the festival in 23 years. The reason we changed the date was because there is so much on over the Easter break in regional Victoria, so we think it will give people the chance to get out and enjoy the festival.
“It’s going to be a really fun festival and we’re looking forward to seeing the community enjoy it next year.”
