
PROMISING housing affordability and a strong emphasis on wellbeing and accessibility, a new development approved for Channel Road, Shepparton, has recently hit the market.

Announced in March, Parkers Grove is the first residential project to obtain a planning permit within the Shepparton South East Precinct Structure Plan. The $205M, 641-lot master planned community is being delivered by national diversified developer, Goldfields, who said the project will host a one-hectare centrally located community park, natural wetlands, and walking paths.
Paul Cicchiello, Goldfields National Director (Communities) said Parkers Grove will provide much-needed relief for Shepparton’s tight housing market while accommodating future growth and job opportunities.
“Shepparton is experiencing a multi-year population surge, placing severe strain on the local housing market. The population is forecast to grow by 13 per cent over the next 20 years, making it one of Victoria’s fastest growing regional centres,” said Mr Cicchiello.
“Parkers Grove will generate hundreds of construction jobs over the life of its multi-year development, creating new employment opportunities for local workers and tradies.”
Committed to celebrating Shepparton’s heritage, Mr Cicchiello said Goldfields would respect the area’s history as a former pear orchard with an “Iconic Percy the Pear statue,” in pride of place at the community’s new park.
“Stage 1A at Parkers Grove has gotten off to a strong start, with a number of lots already secured and steady enquiries from local buyers.”
“The early response from the Shepparton community has been very encouraging and highlights the demand for new, well-located residential land in the area. We’re excited to see this first release gaining traction so quickly.”
“We’re now looking forward to continuing that momentum and welcoming local builders to our Builders Breakfast on May 12th.”
Stage 1A of sales launched on May 2, with Expressions of Interest open via the project website: www.parkersgrove.com.au
Civil works, including upgrading Channel Road to improve local traffic flow and safety, are scheduled to commence in the third quarter of 2026.




