GLOBAL travel restrictions and the prolonged closure of international boarders are said to be a few of the key factors driving the continued rising interest in and support of Australian-made goods.
With new consumer research, a recent report, by Roy Morgan showing that the consumer preference for Australian Made products continued to rise throughout the course of 2020, with a total increase of six percent growth show against the year prior, and 93 percent of Australians, now stating they are inclined to buy Australian made products.
Roy Morgan Chief Executive Officer, Michele Levine, noted Australian-made goods have seen huge growth in terms of domestic support.
“A large majority of (93 percent) of Australians say they are more likely to buy a product that is made in Australia. While less than one percent say they are less likely to buy a product that is made in Australia,” she said.
The preference for Australian Made goods is very high across all age groups, however it is the 96 percent of Baby Boomers and 94 percent of Generation X, who are most likely to prefer Australian made products over other generations.
Australian Made Chief Executive, Ben Lazzaro, said Roy Morgan’s latest research comes as no surprise, with more and more Australians looking to the green and gold Australian made logo, to ensure they are purchasing quality, Australian made products.
“Australia’s over-reliance on imported products has been highlighted during the COVID-19 pandemic. “This research shows Australians are placing priority on onshore manufacturing and job creation, along with a renewed appetite to address the imbalance between locally made and imported products to ensure Australia’s long-term prosperity.
“When you buy Australian Made, Australian Grown products, you know what you are getting – products made to the highest of manufacturing standards and grown in our clean, green environment. At the same time, you are helping to support our manufacturing industry, create Aussie jobs and give back to local communities.”
Almost all Australians, 99 percent in fact, are aware of the Australian Made logo, with the vast majority (92 percent) saying they feel confident that the products displaying the logo are made here in Australia.
97% of Australians also associate the iconic kangaroo logo with the support of local jobs and employment opportunities, 95% with safe and high-quality products, 89% with the use of ethical labour and 78% with sustainability.
To help support Australian businesses and authentic Australian Made products, visit www.australianmade.com.au – Australia’s largest online directory of genuine Aussie products.
