FOLLOWING on from the special project The Adviser ran on Australia Made in our May 19 edition, small and family businesses are benefiting from a significant boost in consumer sentiment, with new research revealing 93 percent of Aussies prefer to buy products made in Australia.
The Australian Small Business and Family Enterprise ombudsman, Bruce Billson, says while small businesses have faced more than their fair share of challenges in the past 12 months, the consumer-led rush for Australian made products has been a welcome unintended consequence of the pandemic.
“It’s fantastic to see this wave of support for Australian made products, which is directly energising our small and family enterprises,” Mr Billson says.
With the virus still very much in our lives until we are all vaccinated, the small businesses that employ large numbers of Australians are going to look more and more to provide the market with what it needs.
To that extent, it needs all Australians to make a deliberate choice to support Made in Australia and look for the logo on your next and future purchases.
