By Natasha Fujimoto
THE eye of the photojournalist is a remarkably proficient asset to any news publication, transporting the reader into the heart of any story.
With news media saturated with so many images, it is a fine thing indeed for a photographer to be selected from amongst the best-of-the best in recognition of their art.
At The Victorian Country Press Association (VCPA) conference held on Friday, November 11 in Melbourne, The Adviser’s very own photographer, Kelly Carmody (née Lucas) was one such talented photographer whose work was deservedly acknowledged.
Receiving a Highly Commended endorsement for her Sunset Series photograph, depicting two young women atop of Shepparton Art Museum, clicking bottles as a bright flare of light gleams through, VCPA judge Bob Mackie said, “Shepparton Adviser photographer Kelly Carmody provides a shining example of being able to see a photograph and then create it.”
At the awards, The Adviser received further recognition, winning the Best Magazine/ Special Publication for its Best Day Ever matrimonial magazine.
In commenting how entrants strongly demonstrated a meaningful connection to their towns and regions, judge Patrick Elligett said of the publication, “In a magazine about matrimony it is fitting that advertising and editorial elements have been perfectly matched.
“It is obvious The Shepparton Adviser team takes pride in this product. Nothing is out of place. The careful design helps the reader move between stories and advertising in equal measure.
“The blend of useful topics and personal stories keeps the reader engaged. It doesn’t feel like anyone is trying to sell you anything when reading ‘Best Day Ever’, but somehow you find yourself reading every advertisement.
“This magazine is the real deal. The advertisers should be impressed and the team behind it should be proud.”
Best Day Ever, and all Adviser editions and special features are free to read online, or copies can be collected from our office. Visit www.sheppadviser.com.au for more.
