By Deanne Jeffers
BOOSTING flood-impacted economies while supporting Victoria’s rich live music talent, the state government has announced a new $1M music events program to reignite tourism and reunite communities.
The state’s peak music industry body, Music Victoria, will deliver the program and is calling out to affected communities for ideas and proposals for events that will celebrate and support their town.
“We know recovery is about more than just bricks and mortar, it’s about supporting local communities to come together – this live music program will provide Victorians who have done it tough an opportunity to do just that,” said Minister for Creative Industries, Steve Dimopoulos.
Focusing on providing job opportunities for local musicians and industry workers, Music Victoria will work with local partners to deliver a series of events to support live music venues to get back on their feet.
The initiative will boost tourism, hospitality and accommodation businesses in communities like Greater Shepparton that were inundated with floodwaters last year. It builds upon the state government backed ‘Emerge’ concert last December, held in partnership with GOTAFE.
Headlined by The Cat Empire and featuring local acts DRMNGNOW, JB and Me, BricKy B and Tenielle McKenzie, the free event attracted people of all ages while supporting local businesses.
“Music can provide relief and inspiration – we look forward to working with those impacted, enabling them to create gigs at a scale and timeline that works best for their community,” said Music Victoria CEO, Simone Schinkel.
Confirmed locations, event and more details will be announced in coming months – with venues, event presenters and artists in flood-affected regions encouraged to contact Music Victoria at info@musicvictoria.com.au to discuss being a part of the program.
