From world-class wineries and bustling cafes to unique accommodation and cultural landmarks, Greater Shepparton’s visitor economy is powered by passionate local operators.
Greater Shepparton City Council’s destination brand, Shepparton & Goulburn Valley, proudly sponsors the Visitor Experience of the Year category in the 2026 Greater Shepparton Business Excellence Awards Proudly Brought to you by Shepparton Club Inc.
This award honours a business that has created an outstanding experience for visitors and/or is servicing the tourism industry and can demonstrate their commitment to consistently delivering an exceptional visitor experience over the past 12 months.
Businesses nominated for this award can come from a variety of industries, including, but not limited to, restaurants, event caterers, pubs and cafes, or beverage producers that offer cellar door or tasting experience. Visitor attractions include museums, galleries, or businesses offering experiences such as workshops, tours, or events. Accommodation operators include caravan parks, motels, hotels, bed and breakfasts and self-contained accommodation.
As a destination brand promoting local events and experiences, including places to eat, stay and play, Shepparton & GV is committed to promoting Greater Shepparton as a visitor destination.
Visitor Economy Team Leader Ingrid Thomas said they were proud to support tourism initiatives across Greater Shepparton.
“Our local tourism and hospitality businesses are the heart and soul of Greater Shepparton,” she said. “Whether they are welcoming visitors to a beautiful caravan park, serving up local produce, or hosting a memorable tour, these operators shape how people experience our region. Sponsoring this award is our way of celebrating their hard work, creativity and dedication, and we encourage everyone to nominate their favourite local experience.”
For the full list of award categories and to nominate, visit: www.gsbn.net.au/2026-award-categories/
