OVER the past year, Greater Shepparton has shown it is one of regional Victoria’s fastest-growing and most resilient economies. With growth in professional services, infrastructure investment and cultural events, the region is changing while keeping its agricultural roots.
The professional services sector is a standout story. Once focused mainly on agriculture, it now includes well-known firms in law, accounting, engineering, finance and insurance. Employment in professional, scientific and technical roles grew from 8,000 to 11,000 in one year, a 37 per cent increase, making it an important driver of the Goulburn Valley’s economy.
Local businesses are also adopting new technology. 42 per cent are investing in technology to improve efficiency and stay competitive. This shows the region is preparing for a digital future while keeping a diverse economy.
Cultural activities are attracting people to the region. The Shepparton Art Museum’s Brett Whiteley: Inside the Studio exhibition drew many visitors: 46 per cent were coming for the first time, 78 per cent travelled more than 25km and almost three-quarters ate locally. 33 per cent shopped in town and 12 per cent stayed overnight, giving a boost to local businesses.
First Nations inclusion is another achievement. The Goulburn Murray Regional Prosperity and Productivity Plan now has 38 Plan Champions, up from 17 in 2021, working to generate $180M in extra economic output over 15 years. Partnerships with councils, SPC, J Furphy & Sons and the University of Melbourne are helping Yorta Yorta and other First Nations people take part in the region’s economic growth.
The Rumbalara Aboriginal Co-operative, led by CEO Felicia Dean, expanded health, housing and family programs while continuing to support equity and self-determination.
Infrastructure investment continues to be strong. Greater Shepparton City Council delivered almost $70M in capital works in 2024/25 and has planned $66.4M for 2025/26, including $13.3M for road renewals. The $22.9M GV Link Freight Precinct near Mooroopna will reduce transport costs and make logistics easier across the Goulburn Valley.
Greater Shepparton is no longer just Victoria’s food bowl. It is a growing hub of expertise, culture and opportunity with momentum building for the future.
References
ABS Labour Force Surveys as highlighted by David McKenzie, Senior Director, Opteon Property Group
Dave Davie, NAB Business Banking Executive, Goulburn Valley and Northeast Victoria
SAM Patron Surveys
Dr Paul Briggs, Kaiela Institute
Felicia Dean, Rumbalara Aboriginal Co-operative
Greater Shepparton City Council Budgets 2024/25 and 2025/26
Trade Trucks
Trailer Magazine
Victorian Government
