Land of Plenty is back for 2021

RE-RESCHEDULED... The region's biggest single-day music festival, Shepparton's Land of Plenty, is set to return this Melbourne Cup weekend. Photo: Supplied

AFTER cancellations and postponements, Shepparton’s Land of Plenty music festival will return this year on Sunday, October 30.

Originally scheduled for October 31 last year then rescheduled to the Labour Day weekend earlier this month, the single-day all-ages major music festival will go ahead at the Shepparton Showgrounds on the Melbourne Cup weekend.
Following an incredible response in its debut year, Land of Plenty is set to be back bigger and better in 2021.

As a destination festival featuring some of Australia’s top bands and hottest up and coming artists, the day will be filled with live music, art displays, market stalls, food vans, and even carnival rides.

While the line-up is still under wraps, there will be a diverse range of genres from hip hop, through to rock and indie, with the all-star headlining acts featuring in previous Triple J Hottest 100 countdowns.

In a statement, Land of Plenty organisers Red Hill Entertainment in partnership with Greater Shepparton City Council said, “Following a challenging 12 months for everyone we really want fans, music lovers and festival goers to have something exciting to look forward to.

“It’s great to see outdoor live music starting to make a return to Victoria and if things keep heading in the right direction Land of Plenty will go ahead in October and we can’t wait to welcome everyone to Shepparton for another day of music, dancing and fun times.”