AUSTRALIA’S drinking culture has changed significantly, with Aussies drinking less overall and younger Australians today less likely to drink frequently than older Australians who grew up with alcohol playing an integral role in celebrations, socialising, and relaxation.
With over a century of experience in the Australian liquor industry, Chas Cole Cellars has stood the test of time and continues to be a big supporter of Australian made wines, beers and sprits. The addition of a drive-thru at the local Shepparton store in 2023, exemplifies Chas Cole Cellar’s continuity and commitment to convenience.
With many independent businesses and producers struggling amidst challenging economic conditions and evolving tastes, it is important locals continue to support local businesses and labels.
“Australian wine producers and the craft beer industry is struggling, which is due to the pandemic and the flow on effect this had on small businesses and operating costs,” explained Chas Cole Cellars area manager, Will Lastarria.
“With the current economic conditions, people are tightening their belts and are drinking lower quality products to save money, but there are so many quality Australian products that won’t break that bank and that go on to support local businesses and industries.”
Chas Cole Cellars offers a wide variety of well-known, and boutique labels made locally, including an extensive wine selection covering the Goulburn Valley and one of the largest ranges of wines, ciders and craft beers in the area.
No matter your drinking habits, or lack thereof, choose to shop local and to support Australian businesses and producers when you shop for your drop. Chas Cole Cellars are located at the corner of Numurkah Road and Pine Road, behind the APCO service station.
