By Deanne Jeffers
GREATER Shepparton’s event scene is buzzing with anticipation following the unveiling of the official local events calendar at the Greater Shepparton City Council’s Visitor Economy Industry Gathering on Monday. Held at the Peppermill Hotel, the event brought together industry partners to highlight upcoming events and the broader impact of tourism on the local economy.
Among the standout presentations, SAM Artistic Director Danny Lacy shared some impressive milestones from the Shepparton Art Museum (SAM). Over the 2023-24 period, SAM welcomed a staggering 101,660 visitors, showcased 370 artists, and held 26 exhibitions. Adding to its ever-growing collection, the museum acquired 195 new artworks and commissioned nine fresh pieces to be created on-site.
Danny said, “We delivered 177 programs for 505,275 participants. 97 of these programs were free.”
Looking ahead, SAM is reinforcing its deep connection with the community by delivering innovative projects in collaboration with local artists and organisations. Danny said, “We need to be visible, and need to be active within our community.”
SAM’s future plans extend well beyond the walls of the museum. In an exciting initiative, SAM Curator Belinda Briggs is working on the launch of a ‘SAM Tram’ that will roll through Melbourne as part of the Rising Festival, bringing Shepparton’s creative energy to the big city. Additionally, a ‘SAM Van’ is in the works as part of the museum’s outreach efforts, ensuring art and culture can travel directly to the people.
Perhaps the biggest announcement for art lovers was that SAM will be the exclusive venue for the Art Gallery of New South Wales’ ‘Brett Whiteley: Inside the Studio Touring Exhibition.’ This major exhibition, one of the largest ever hosted by SAM, will run from 28 June to 5 October 2025.
The gathering also heard from Shepparton Festival Director Kristen Retallick, who highlighted the upcoming Shepparton Festival’s role in fostering creativity and community spirit. Council representatives took the stage to discuss various business opportunities and initiatives designed to boost local engagement.
One such initiative is the return of the ‘Home for the Holidays’ campaign, set to make Easter even more exciting. This year, the campaign has been extended to three weeks, incorporating the Anzac weekend. Local businesses are encouraged to get involved by submitting special limited time offers to be promoted during the campaign.
With so many vibrant events on the horizon, there’s never been a better time to experience all that Greater Shepparton has to offer. To stay updated on upcoming events, visit https://sheppandgv.com.au/.
