By Robert Giles, SPC CEO
WE had the great pleasure to welcome AFL legend and Ardmona Cats coach, Shane Crawford, to SPC recently. It was a tremendous opportunity for us as a community to reflect on our partnership with the Cats and hear from a true leader.
Shane’s leadership has been so instrumental to our club, and there is no doubt that the Cats would not be the same today without him. Shane led the team to its first win in almost six years.
Shane’s inspiration goes beyond footy and sport. His leadership inspires people to do things they never thought they could do.
As a local business, we’re proud of our partnership with the Ardmona Cats. Our collaboration represents our commitment to the region and its local communities. The Goulburn Valley has a rich history and it’s where SPC got its start over 100 years ago. Today, we’re focused on making Australian-made products but bringing them to the global stage. Like Shane, we aim to make an impact: Australia’s food and agriculture sector is the envy of the world and we need to ensure it keeps going from strength to strength.
Both the Bush Cats and SPC share common values and principles, which fit perfectly into our Better Food for the Future Principles:
“Better starts here, at home”: Shane and SPC have a strong relationship with the region and its local communities
“Better means fresh thinking”: innovation, imagination and creation are key drivers for us
“Better is passionate”: for Shane and SPC, it is about inspiring individuals and groups to do more and feel better
“Better is sustainable”: it is about creating a more sustainable future, whatever you coach a team and enjoy the relationships with your fans or be at the head of a company and serve your local community
“Better is collaborative”: playing and working together!
I could keep on listing the shared values SPC has in common with Shane and the Cats. A footy game would not be long enough!
As Shane has big ambitions for his sport and his team, we have big ambitions and that’s what our region needs if we are to encourage investment into the Goulburn Valley. We need to be ambitious to propel our country’s post-COVID economic recovery.
We continually strive to have a positive impact in our day-to-day business activities, as well as giving back to the communities that support Australian-owned businesses. Supporting happier and stronger communities is what we strive for, demonstrated through our GOTAFE scholarship partnership which we formed last year. This particular scholarship supports the young people in the Greater Shepparton area. SPC also has a long-standing partnership with Foodbank which supplies food to its school’s breakfast program and food hampers to Australian families in need
We’re proud of our local partnerships and the unique link we have created with Shane Crawford and the Cats. We will work to continue to do better and better for our communities.
