A SILVER award has been given to Greater Shepparton City Council at the Victorian Tourism Awards for its contributions to the Victorian tourism industry.
Council took the silver award for the category of Local Government Award for Tourism, behind City of Greater Bendigo who took out the top spot. This category recognises excellence in tourism strategy and planning, the provision of tourism facilities and services, marketing, and event development and management.
The annual Victorian Tourism Awards, hosted by the Victoria Tourism Industry Council, honour business excellence and performance within the industry.
Mayor, Councillor Kim O’Keeffe, said the region had shown enormous resilience during the pandemic and were well placed to position themselves as a key visitor destination into the future.
“This is thanks to some recent additions to our visitor product through tourism attractions and experiences such as the SAM, MOVE, Australian Botanic Gardens, Yanha Gurtji River Connect enhancements, the upcoming Maude St Mall redevelopment and the Fish Hatchery,” she said.
“Our major events calendar has always been a key pillar of diversifying and growing our visitor economy. The year ahead is looking even brighter with the recent announcements of two significant cultural events in Illuminate, which will be held in late March, and White Night Shepparton to be held in winter, further enhancing our reputation and helping support local business, create jobs and keep the economy strong.”
