Visitor Experience of the Year: Shepparton Art Museum (SAM).

Pictured from left are Gabriella Calandro from Shepparton Art Museum (SAM), Ingrid Thomas from Shepparton & Goulburn Valley, and Danny Lacy and Carmel Johnson from SAM. Photo: Emma Harrop

Shepparton Art Museum is one of Australia’s leading art museums, and the third largest regional gallery in Victoria. Showcasing dynamic exhibitions and engaging programming for people of all ages, SAM inspires creativity and celebrates the unique stories of our region, attracting visitors from across Victoria and the country.

Housing one of the nation’s most significant Australian ceramics collection and regional holdings of southeastern Indigenous art, SAM creates a space where visitors can experience world class art alongside work from the next generation of local creative talent. SAM champions Shepparton as a cultural destination that embraces artistic excellence.

Pictured from left are Gabriella Calandro from Shepparton Art Museum (SAM), Ingrid Thomas from Shepparton & Goulburn Valley, and Danny Lacy and Carmel Johnson from SAM. Photo: Emma Harrop

In 2026, SAM proudly supports 90 years of collecting, a remarkable mission that honours its rich history and the visionaries who shaped its success. SAM looks ahead to an exciting new chapter that continues supporting creative innovation, forging meaningful connections with our community, and transforms lives through cultural experiences.