SHOPPING locally is supremely important in a country town. If residents spend their money locally, it circulates within the town, benefitting everyone. On the flip side, if residents spend their money elsewhere or online, money leaves the region, benefitting others. Local shops suffer and eventually close, leaving the town worse off.
That’s the sentiment behind a new project by Shepparton advertising professional, Nigel Parsons, who is encouraging everyone to ‘Put the GV First’ and is printing bumper stickers which he hopes will spread in the region.
The call is more important than ever right now, as the local hospitality and retail sectors in particular are suffering at the hands of Government Coronavirus lockdowns.
Mr Parsons, who works with businesses across the region with his company Square One Digital Media, noticed just how badly they had been affected.
“It was obvious with the downturn that all my clients were really hurting,” he said.
“So, I thought: What can I do?”
Mr Parson’s solution was teaming up with local graphic designers So Creative to produce a striking purple and orange ‘GV First’ sticker, printed for free by Shepparton’s Willprint.
Now available for free in four locations after an initial print run of 500, Mr Parsons is hoping the sentiment catches on and more can be printed as needed.
“It’s all about encouraging people to look after those who look after you,” he said.
The stickers are available at:
- McKellars Picture Framing
- GV Batteries
- Talisman Menswear
- Gamer’s Resort
