DOT Nicholson of Echuca has won the grand prize of $5,000 to spend at any of the 150 participating businesses in the GMCU/Adviser $25,500 Giveaway. The popular annual shoppers’ competition encourages locals to spend $10 or more in participating stores, many of which are small businesses, for the chance to win one of $500 weekly prizes and go in the draw to win the top prize.
There were 85,378 entries this year, more than double the amount on the year before. The $5,000 grand prize winner, Dot shopped at Mooroopna’s North End Bakehouse. Staff member at North End Bakehouse, Nikita Gray also won herself $250 for signing the winning entry.
Dot was one of many entries from Echuca, with entries coming from a total of 91 different towns, the majority of them from Shepparton (47 per cent).
The GMCU Giveaway not only rewards customers for their loyalty, giving them the opportunity to win a gift card that can be spent on groceries, eating out, shopping for clothes, toys, tyres, furniture, white goods, jewellery, sporting goods or more, but also provides a massive boost to business.
Encouraging shoppers to spend more than $10 at participating stores equates to millions of dollars being pumped back into the local economy. The average spend of almost 1,000 entries surveyed was $95.63. Shoppers from Numurkah spent the highest amount per entry at $165.10 on average.
This year’s Giveaway also highlighted that Shepparton and surrounding towns are hubs for shoppers far and wide, with giveaway winners coming from all over the state and even producing some winners from as far away as Finley, NSW.
Geoff Adams of The Adviser thanked the GMCU for supporting the Giveaway. Mr Adams said, “I’m sure that the 44 winners in total from the 85,378 entries are absolutely thrilled to be a part of this competition along with the 150 businesses. We just could not do this without the GMCU,” Geoff said.