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Pental: Not just an Australian manufacturer, a global brands distribution specialist

DIVERSIFYING MARKET CHANNELS... Over the past 12 months Pental has become Australia’s 2nd largest corporate hamper business - “Hampers with Bite.” Pictured, Pental quality insurance officer Sue Gwynn. Photo: Kelly Carmody
DIVERSIFYING MARKET CHANNELS... Over the past 12 months Pental has become Australia’s 2nd largest corporate hamper business - “Hampers with Bite.” Pictured, Pental quality insurance officer Sue Gwynn. Photo: Kelly Carmody
DIVERSIFYING MARKET CHANNELS... Over the past 12 months Pental has become Australia’s 2nd largest corporate hamper business - “Hampers with Bite.” Pictured, Pental quality insurance officer Sue Gwynn. Photo: Kelly Carmody
DIVERSIFYING MARKET CHANNELS… Over the past 12 months Pental has become Australia’s 2nd largest corporate hamper business – “Hampers with Bite.” Pictured, Pental quality insurance officer Sue Gwynn. Photo: Kelly Carmody

THERE is something comforting in learning many Australian household brand-name products are manufactured and distributed from a global brands distribution specialist right here in the Goulburn Valley. 

From its manufacturing plant and distribution centre in Shepparton, brands such as White King, Jiffy, Huggie, Softly, Lux Flakes, Aim, Sunlight dishwashing liquid, Velvet and BONDI, to name a few of their portfolio of iconic brand names, are shipped all over Australia and abroad. Pental also distribute the famous Duracell battery brand all over the nation right here from Shepparton. 

Pental’s Shepparton plant is the only site in Australia that manufactures, from scratch, hand sanitiser, bar soap and antibacterial hand wash, all from the one site. The need for these products has strengthened during the course of the pandemic, giving Pental an opportunity to support the nation with much-needed new products across the household cleaning and personal hygiene markets. 

The sentiment from the Pental team is that any products produced in Shepparton can be relied upon by all consumers to meet their household and personal hygiene and sanitation needs through their robust innovation research and development pipeline and ISO accredited practices. 

Carmine Conte, Pental site manager, added, “Over the last 12 months Pental has also been busy diversifying its market channels with the recent acquisition of Australia’s 2nd largest corporate hamper business – “Hampers with Bite” as well as entering the E-commerce channel with the acquisition of the BONDI Soap brand of Organic personal care on-line products.”  

“The business diversification strategy allows us to enter exciting new markets able to be supported directly by our products and team right here in Shepparton. Proudly Australian made and owned.”