For over 60 years, Pental’s iconic, proudly Australian brands of domestic and industrial cleaning products have been a trusted staple across the domestic market.
Growing to encompass over 120 employees, the enterprise impressively produces over 400 quality products across personal care, household cleaning and firelighter markets featuring famous Australian made brands like White King, Jiffy, Softly, Huggies and Country Life.
By implementing and staying true to its core business values which firmly place consumer insight and innovation at its heart, Pental has successfully maintained its position as the largest manufacturer of domestic and industrial cleaning products in regional Australia.
Acutely responsive to the ever-changing consumer market and with an eye to fast-track a clear e-commerce growth strategy, Pental has harnessed its innovative business model, production capability and investment capital to launch its new brand offering of high-end health and wellness products.
Premium personal care brands, BONDI Soap and Vitale luxury skin care and body care products mark Pental’s latest step in diversifying its portfolio in direct response to consumer demand for sustainable goods with an ethical manufacturing profile.
New Pental brands masterfully created with Australian-made, all-natural organic ingredients, showcases Pental’s willingness to invest in authentic Australian brands, while placing capital in new infrastructure to manufacture the products in the Goulburn Valley.
However, it is in the words of site manager, Carmine Conte, that Pental’s unremitting adaptability comes to the fore. Stating that while the Covid pandemic highlighted the need for the company to sustain its sovereign capability for the nation, the new brand offering, “sets in stone Pental’s commitment to the premium personal care sustainability market, and a green focused future for future generations.”
