RESEARCH from Australian market research company, Roy Morgan shows that Australian businesses prioritise locally made products, with more than four in five stating they choose Australian-made goods wherever possible.
The research surveyed several business decision-makers from a cross-section of Australian industries and found the key drivers behind the ‘Australian first’ attitude was down to value for money and better-quality products.
Similar research by Roy Morgan in 2023 showed the consumers too shared the same sentiment when it comes to buying Australian made products.
The data collected by Roy Morgan, found that more than four in five (86 per cent) Australians say buying Australian-made products is important to them. While very few people, only 2 per cent, said buying Australian-made wasn’t important to them.
Most Australians (67 per cent) stated in the survey that they ‘often’ or ‘always’ buy Australian-made products, citing supporting local jobs and the economy as their reason for doing so, followed by the quality or reliability of Australian-made products. Over one-third (35 per cent) of Aussies also claimed to purchase more Australian-made products now than before the pandemic.
To find authentic Aussie products, look for the iconic Australian Made green and gold kangaroo, and visit www.australianmade.com – Australia’s most extensive online directory of genuine Aussie products.
