IN today’s fiercely competitive global marketplace, where success is built on innovation, efficiency and vision, it’s more important than ever to champion the strength of local industry. One name that continues to stand out in Australian manufacturing is Pental, a name that has become synonymous with household trust, quality and local pride.
For generations, Pental has operated from its manufacturing plant and distribution centre in Shepparton, producing some of Australia’s most iconic household brands such as White King, Softly, Jiffy, Sunlight, Janola and more. These aren’t just cleaning and homecare products, they’re part of a long-standing commitment to Australian-made excellence.
Each product that rolls off the Shepparton production line represents more than just a brand. It symbolises local jobs, economic resilience, and a proud manufacturing legacy. In a competitively charged world where many companies move offshore, Pental’s continued investment in Australian operations sends a powerful message about the value of local production.
Following its acquisition by Dulux Group, Pental has entered an exciting new chapter. With millions of dollars invested in facility upgrades, the company is enhancing its manufacturing capabilities and reinforcing its leadership in innovation, sustainability, and efficiency. This isn’t just about modernisation, it’s about future-proofing an iconic Australian company for generations to come.
At the heart of Pental’s success is its people. By harnessing local knowledge and expertise, and providing ongoing opportunities for skill development, Pental operates 24/7, driven by a local workforce dedicated to manufacturing products fit for the world stage.
More than a success story, Pental is proof that when a homegrown enterprise invests in local talent, infrastructure and innovation, it not only strengthens communities and the economy, it champions the very best of Australian industry to the world.
