
GREATER Shepparton City Council is preparing to bring some winter warmth to the CBD with the much-loved Winter City Market, returning Friday and Saturday, August 29 and 30, 2025.
The event promises two vibrant days of family activities and great shopping. Locals and visitors can expect exclusive deals from participating retailers, with market trading hours running Friday 29 from 10am to 6pm and Saturday 30 from 9am to 3pm.
Council’s Place Manager, Bonnie McIntosh, said creating opportunities for local businesses is a priority.
“Seasonal markets are a community favourite, and a fantastic way to boost local trade and activate the economy, while connecting people with vendors,” she said.

To mark the end of winter, Shepparton’s CBD will be buzzing with live music, family-friendly activities, and mouth-watering eats from local restaurants and cafés.
Mayor, Councillor Shane Sali, encouraged community members to attend the market and shop local. “The Winter City Market presents a fantastic opportunity to activate the local economy and enjoy our public spaces such as the Maude Street precinct, it’s wonderful seeing the community coming together and exploring what the CBD has to offer,” he said.
A highlight of this year’s program is the debut of the Youth Talent Show, open to performers aged 5 to 25. From 10am to 1pm on Saturday, emerging talent will take the stage at the Maude Street Precinct, welcoming all talents and experience levels. Performers will go in the draw to win a $50 gift card and sweet treats. Entry is free and registrations close Monday, August 25 at shepp.city/talentshow.






