By Aaron Cordy
CONSTRUCTION of Shepparton’s new 107-key luxury apartment hotel is now officially underway. Wednesday, September 3 saw the sod-turning ceremony to commemorate the commencement of construction on Veriu’s first Punthill property in regional Victoria.
The hotel is being developed by the Sofra Group and will be built at the prime Wyndham Street location opposite SAM and Victoria Park Lake. Construction will be completed by Valeo, with the opening anticipated for between 2026 and 2027.
“We’re proud to be investing in our community and contributing to what will be a key piece of infrastructure for Shepparton to support its future,” said developer, Terry Sofra. “It will provide a significant boost to local tourism, the economy, and the broader community.”
The Veriu Group have owned, operated, and managed hotels in Australian for over 30 years. They have 1,800 rooms/apartments operating across 25 sites and a further five sites in development across both the Veriu Hotels & Suites and Punthill Apartment Hotels brands.
“Strategically we’ve always sought to grow the Punthill portfolio by opening in locations supported by major sources of corporate room night demand,” said Veriu Group CEO Zed Sanjana.
“While Shepparton has historically been undersupplied in terms of quality extended stay accommodation, it’s a key regional centre which is continuing to benefit from sustained private and public investment.
“According to the Victorian Government, the Goulburn Valley is also forecast to add 5,400 new jobs by 2027, rising to around 19,450 by 2034, all of which are drawing more corporate visitors and businesses to the area.”
