By Deanne Jeffers
TOURISM businesses from across the Goulburn Region are invited to Nagambie for Connect 26, a complimentary industry event focused on new ideas, practical insights and the region’s upcoming push into the Melbourne market.
Hosted by Goulburn Region Tourism (GRT), the event will bring together businesses from Greater Shepparton, Mitchell and Strathbogieon Monday, October 19, at Nagambie Waters.
The program will feature insights from Roy Morgan on visitor behaviour, as well as the creative agency Not Bad Pretty Good, which developed The Goulburn Region’s new brand.
Businesses will also get a first look at GRT’s new flagship storytelling campaign, which will promote the region to Melbourne audiences this spring.
GRT CEO Jane Lovell said the event would help local businesses understand how they could make the most of the region’s growing profile.
“Connect 26 is about sharing what we’ve built, but much more importantly, helping our businesses understand how they can use it,” Ms Lovell said.
“The Goulburn Region has an incredible abundance of food, wine, nature, events, experiences and stories. As we take that story to Melbourne, we want our businesses to be ready to make the most of the attention.”
The day will include four practical workshop options covering marketing and business operations.
Connect 26 starts at 9am and attendance is free at Nagambie Waters (82 Kirwans Bridge Road, Nagambie).
Businesses can register via goulburnregiontourism.com
