An international research project, saw a total of 4,404 participants surveyed across six, uniquely diverse, export markets to gain insight into the personal impression and subsequent opinion, of the Australian Made ‘brand’.
The research, conducted by Horizon Consumer Science, was carried out with the help of contributors from Canada, China, France, United Arab Emirates, the United Kingdom as well as the USA. The findings showed that more than two thirds of consumers were easily able to recognise Australia, as the country of origin for products carrying the iconic green and gold Australian Made logo.
Of the respondents, 97 percent of international consumers reported a positive first impression of our national logo, with a further 85 percent of consumers saying they were confident to place trust in the Australian Made brand.
Horizon Consumer Science CEO, Ian Cesa, said, “The presence of the Australian Made logo arouses consumers curiosity. In a shopping environment that is well stocked with products from other countries the presence of the Australian Made logo makes Australian brands and products stand out.”
Australian Made CEO, Ben Lazzaro, further stated that the new research findings were very encouraging as the Australian Made logo has provided an effective way for shoppers around the world to identify genuine Australian products for more than 34 years.
“The Australian Made logo makes a clear and instant connection to Australia. As Australia’s only registered country of origin certification trademark, the logo is the true mark of Aussie authenticity and is central to the export strategies of Aussie brands. We hope to further build on the logo’s strong overseas presence and reinforce Australia’s reputation for high-quality, clean, green products,” said Mr Lazzaro.
Horizon Consumer Science’s new international findings build on the already strong domestic presence of the logo, with a recent Roy Morgan study finding 99 percent of Australians recognise the Australian branding and 92 percent feel confident that products displaying the logo are genuinely made in Australia.
