The Adviser, a voice of the community for 40 years
By Sarah Knight
THIS year as The Adviser celebrates its 40th anniversary, we take a moment to reflect on a remarkable journey marked by resilience, community spirit, and unyielding dedication to community centric journalism.
Founded in August 1984 by Geoffrey J. C. Adams and his son Geoffrey W. Adams, the newspaper has been a cornerstone of the Shepparton business community and greater Goulburn Valley region, consistently serving its readers through four decades of changing times, monumental moments and community challenges.
One of The Adviser’s most unique attributes has always been its deep-rooted commitment to community-focused journalism. Since inception, the paper has provided invaluable coverage of local events, business achievements, and societal issues, offering a platform for community voices that might otherwise go unheard. This dedication is exemplified by the publication’s extensive support for local businesses and organisations, highlighted by its role as a major sponsor of the Greater Shepparton Business Network’s Business Excellence Awards (formally Shepparton Chamber of Commerce and Industry). The Adviser has consistently invested in the success of the region’s businesses, reflecting its foundational commitment to supporting local prosperity.
The evolution of The Adviser over the years has been marked by significant milestones, including the launch of Our Goulburn Valley magazine, which, this year also celebrates a significant milestone – it’s 10 year anniversary.
The annual Our GV publication has become a vital resource, for both locals and visitors to the region, showcasing regional achievements and contributing to the community’s sense of identity and pride. The impact is evident in the way the magazine celebrates successful local businesses, industries and organisations, offering them a platform to shine and connect with the wider community.
The rise of digital media has undoubtedly transformed the landscape of news consumption. Social media platforms, while offering immediacy, often lack the credibility and in-depth reporting provided by traditional media. The Adviser has adeptly navigated this shift, maintaining its role as a trusted source of information while adapting to digital trends. The publication’s commitment to local journalism remains unwavering, even as it embraces new formats to reach its audience.
Despite the challenges of recessions, natural disasters, and the COVID-19 pandemic, The Adviser has remained a steadfast presence within the community. The free distribution model ensures that important news and business information reaches the relevant regional households, further reinforcing the publication’s role as a vital community asset.
Managing director and editor, Geoff Adams continues to embody the same passion and enthusiasm he held when initiating the publication with his father, all those years ago.
Geoff explains his drive and motivation has always come from a place of genuine commitment to serve his community.
“I’ve always been passionate about supporting local businesses and organisations, and ensuring they receive the recognition and support they deserve,” said Geoff.
Geoff’s brother Will, who joined the family publishing business in 1993 has also played a significant role in the success of The Adviser over the years. Will is the General Manager of The Adviser.
As The Adviser marks these significant anniversaries, it stands as a testament to the enduring power of local journalism. Through its resilience, adaptability, and unwavering dedication, The Adviser remains a vital force in the Goulburn Valley, championing the stories and successes of its community.
