A well-oiled machine: Central Tyre Service keeps the community running while steering into the future

REINVESTING IN TECHNOLOGY... Central Tyre Service has added advanced scanning and diagnostic tools to speed up operations, reducing wait times while acquiring three new service vehicles to their existing fleet. Having serviced the community for more than seven decades, Central Tyre Services' on-going investment is just one of the many ways that the business stays at the forefront of automotive customer service. From left are Rod Poliness and Tim Webb. Photo: Emma Harrop

For more than seven decades, locals have relied on top-tier tyre and vehicle services, and in Shepparton, few names are as trusted as Central Tyre Service. Established in 1952, the business has grown from humble beginnings in a tin shed to its current location on Welsford Street, where it continues to service the local community with pride.

Since joining forces as directors in 2021, Rod Poliness (35 years with the business) and Tim Webb (25 years), have kept Central Tyre Service at the cutting edge.

They’ve reinvested in technology like advanced scanning and diagnostic tools, speeding up operations and reducing wait times. Adding three new service vehicles to their existing fleet, they’ve expanded capacity to meet rising demand while ensuring reliability and professionalism. By maintaining their drive to be at the forefront of automotive servicing and customer care, Central Tyre Service stay ahead of the community’s evolving needs.

REINVESTING IN TECHNOLOGY… Central Tyre Service has added advanced scanning and diagnostic tools to speed up operations, reducing wait times while acquiring three new service vehicles to their existing fleet. Having serviced the community for more than seven decades, Central Tyre Services’ on-going investment is just one of the many ways that the business stays at the forefront of automotive customer service. From left are Rod Poliness and Tim Webb. Photo: Emma Harrop

Customer care is at the core of Central Tyre Service. “We’re a true family business,” said Rod. “Most of our staff have been with us for decades, like David Austin, who’s been here for over 40 years.” This strong sense of family extends to their customers, fostering a “customer for life” approach that keeps people coming back.

Recent updates to their Goodyear agreement have also allowed the business greater flexibility in stocking leading tyre brands, enabling them to pass savings on to customers. Paired with state-of-the-art wheel alignment services and thorough safety inspections, Central Tyre Service ensures every vehicle leaves in top condition with tyres fitted to suit all conditions.

Central Tyre Service’s dedication to quality and community was recognised with an induction into Greater Shepparton’s Hall of Fame in 2022. As they look ahead, Rod, Tim, and their team are committed to delivering innovative solutions, superior service, and supporting the wider Goulburn Murray Valley communities through exemplary service and sponsorships.