AUSTRALIAN tennis star Ash Barty is the 2023 ambassador for Australian Made Week, happening May 15-21. As a former Young Australian of the Year and tennis Grand Slam champion, Barty is a proud Ngarigo woman and a role model for many. In this role, Barty will be promoting the Australian Made logo, which supports local growers, producers and businesses, and boosts the Australian economy.
Barty said that buying Australian-made comes with an added feel-good factor. Benefits include creating and supporting local jobs, boosting local economies, and buying with confidence, knowing that goods carrying the Australian Made logo have been grown and manufactured to Australian standards. Barty added that she feels proud of her country and what it produces.
“I grew up on some iconic Aussie brands, so I’m incredibly excited to have this opportunity to be part of the Australian Made campaign and spread the word about homegrown favourites and newcomers. Having travelled the world, I feel so much pride in our country and the high-quality goods it produces,” she said.
According to Roy Morgan Research, 86 percent of Australians say buying Australian-made products is important to them, and 67 percent state that they often or always buy Australian-made products. The Australian Made logo is recognised by 99 percent of Australians aged 18 and over.
Australian Made chief executive Ben Lazzaro said that Barty is the perfect ambassador to highlight the best of what Australia has to offer. Barty has a long-standing history of supporting Australian Made brands, including Vegemite and Esmi Skin Minerals. During Australian Made Week, over 4,400 businesses with Australian Made certification will be highlighted.
Consumers can learn more about Australian Made Week and find genuine Aussie products at australianmadeweek.com.au and share their Australian Made purchases on social media using #AustralianMadeWeek. With Barty as its ambassador, Australian Made Week is set to be a smashing success.
