
COMFORTING, enticing and universally nostalgic, the warm aroma of freshly baked bread is a sensory invitation that drifts invitingly from Higgins Bakery, drawing hungry patrons daily to purchase and enjoy this much-loved business’ delectable array of famed sourdough, crusty loaves, delicate pastries and cakes.
A slice of living tradition and the oldest bakery in Greater Shepparton, Higgins Bakery isn’t just a place to buy bread, it’s a dedicated, family-run bakehouse that has been kneading, proving, and perfecting its craft for decades, bringing with it a rich legacy of baking know-how exemplified in its unique-to-the-region, stone-baked sourdough.

Originally founded in 1947 by Ron and Edna Higgins, the bakery is now run by their grandson Mat and his wife Sally, who have harnessed three generations of passion and knowledge to supply wholesale to local cafés, as well as to valued walk-in customers who gather daily to enjoy award-winning loaves, superb lamingtons, slices, made-to-order sandwiches and so much more.
Proudly supporting this year’s GMCU $10,000 Giveaway, why not stop into this beloved, iconic bakery at 121 Wyndham Street, open from 6.30am to 4pm weekdays, 7.30 and to 2pm on Saturdays (closed Sundays) and boost your chance to win big and shop local?
For your chance to win a share of $10,000, spend a minimum of $10 at participating retailers, scan the QR code, upload your receipt, and submit online. Higgins Bakery is a participating business in the 2025 GMCU $10,000 Giveaway.





