A Shepparton success story spanning nearly five decades has been celebrated with Bertoli Group’s induction into the Greater Shepparton Business Network Hall of Fame.
From modest beginnings in 1976—when founder Paul Bertoli started with just a Holden Ute, a toolbox and a vision—the company has grown into one of northern Victoria’s leading agricultural machinery dealers.
Originally known as Bertoli’s Garage in Keppel Street, the business serviced both cars and farm machinery before evolving into Bertoli Farm Machinery in 1984, becoming an authorised dealer for Kubota Tractors Australia and John Berends Implements. Its reputation for quality service and customer care laid the foundation for steady growth.
By 1986 the business had relocated to Benalla Road to accommodate a larger workshop and display yard. Around this time, Jack Collins joined as an apprentice diesel mechanic, later becoming Paul’s business partner. Together, they have steered the company with the same values that defined its early years: quality, service and value for money.
A purpose-built dealership opened on Numurkah Road in 2005, followed by further expansion into Albury (2016) and Benalla (2017), creating The Bertoli Group, now employing nearly 50 staff across three sites. The company’s dealerships supply premium brands including Kubota, Fendt, Massey Ferguson, Iseki, Krone and Hardi, reinforcing its reputation for excellence.
Beyond business growth, Paul Bertoli has been a long-time advocate for the agricultural machinery industry through the Victorian Automobile Chamber of Commerce, where he serves as Vice President and Chair of the Farm, Industrial and Machinery Dealers Association Committee. His commitment to apprenticeships and community development continues to strengthen the Goulburn Valley region.
As the Bertoli Group approaches its 50th anniversary in 2026, its Hall of Fame induction recognises a legacy built on vision, integrity and service to regional Australia.
