Brewing success

THE STRENGTH OF BEER… Local beer production in Australia, including the Goulburn Valley, contributes $16 billion annually to the economy. It sustains thousands of agricultural jobs and highlights the importance of regional communities in this thriving industry. Pictured from left is CEO of the Brewers Association of Australia, John Preston, Federal Member for Nicholls, Sam Birrell MP, Managing Director of Furphy and Sons, Adam Furphy, and Chair of the Independent Brewers Association, Richard Watkins. Photo: Dillon Shelley

By Dillon Shelley

LOCAL beer production in Australia is not just thriving; it is a significant contributor to the economy, especially in regional spaces like Shepparton.

As John Preston, CEO of the Brewers Association of Australia explained, “Brewing in Australia contributes about $16 billion every year to the national economy. Brewers large and small across the country make a huge contribution, including about $500m worth of barley and hops purchased every year in Australia. It’s vast.” Preston also emphasised, “We think about 3,000 agricultural jobs depend on the brewing industry, which is fantastic news for the Australian economy.”

THE STRENGTH OF BEER… Local beer production in Australia, including the Goulburn Valley, contributes $16 billion annually to the economy. It sustains thousands of agricultural jobs and highlights the importance of regional communities in this thriving industry. Pictured from left is CEO of the Brewers Association of Australia, John Preston, Federal Member for Nicholls, Sam Birrell MP, Managing Director of Furphy and Sons, Adam Furphy, and Chair of the Independent Brewers Association, Richard Watkins. Photo: Dillon Shelley

Sam Birrell MP, Federal Member for Nicholls, highlighted the importance of the industry’s local impact. He highlighted the vital role of J. Furphy and Sons, explaining, “A lot of the tanks that service the brewing industry are manufactured here… But also a big part of the brewing industry is malt barley; there’s a lot of barley grown in the Goulburn Valley.”

Despite some challenges like supply chain disruptions, industry leaders like Adam Furphy show unwavering dedication. His family business J. Furphy & Sons, is committed to investing beyond machinery. “We’re not just supporting brewing but also dairy, pharmaceutical and chemical industries, running about 24 apprentices on a rolling basis. Our mission: to reliably provide quality products and equipment when industries call,” Furphy emphasised.

Australian beer production is thus not just about producing a beverage. It is a narrative of collaboration, innovation, and financial robustness. With the indomitable spirit and persistent dedication of industry leaders, the future of local beer production emanates a radiating positivity. Here’s to the burgeoning local beer scene – cheers!