
FOR 30 years, Stephens Jewellers has been a cherished part of Shepparton’s community, celebrating countless birthdays, engagements, anniversaries and other special milestones alongside its customers. This month, the jeweller is marking a significant milestone of its own: three decades in business at its Fryers Street store.
A true family enterprise, Stephens Jewellers was established in 1994 by Stephen and Michelle Schneider. However, the businesses’ roots go back three generations to Michelle’s grandfather, Arthur Gerrard, a watch maker by trade who established one of Shepparton’s first jewellery stores, Gerrard’s the Jewellers.
Though Gerrard’s operated in multiple locations, its heart remained in Fryers Street, where Stephens Jewellers continues the family legacy at number 52. Over the past three decades, Stephens Jewellers has built a proud reputation for exceptional craftsmanship and personalised customer care.

Known for its expertise in repairs, custom designs, and bespoke jewellery, Stephens Jewellers expanded its footprint with the opening of a second store at Shepparton Marketplace in 1998, followed by a third location in Echuca in 2014.
“Our core values have always been centred around listening to our customers and delivering what they truly want,” said Stephen Scheider. “We’ve worked hard to foster long-term relationships with our clients while continuously improving our skills to offer something truly special to the local community.”
To celebrate this milestone, the Fryers Street store is hosting a special four-day sale, featuring an array of end-of-range items, all backed by a full manufacturing warranty. “It’s a great opportunity to treat yourself, with discounts of up to 50 percent off,” said Stephen. “And it’s the perfect time to kick start your Christmas shopping.”
The sale runs from Wednesday, October 23, to Saturday, October 26, finishing at 3pm. Visit Stephens Jewellers at 52 Fryers Street, Shepparton, to find a timeless treasure at a fantastic price.