Dulux – Selleys Group commitment set to major capital investment set to bolster local production
IN a significant development in the Australian manufacturing and production industry; homegrown hero, Pental, renowned of course, for their substantial market share in the production of household-name cleaning products; have announced their successful acquisition by the Dulux Group Limited (DGL).
The acquisition signifies the start of a new chapter for Pental, the trusted Shepparton-based manufacturer of iconic Australian brands such as White King, Sunlight, Velvet, Softly, Jiffy and Huggies products.
With the backing of the well-established, industry leader and a new level of expertise and financial strength offered by the Dulux-Selleys Group, the continued growth of Pental is assured.
Since settlement and already, within a very short period, major capital investment projects have been instigated and are now underway at the local plant, which is set to see several millions of dollars invested in additional upgrades to support local manufacturing within the next six months.
The investment further solidifies the company’s commitment to growing capacity and scaling up local production.
“Our next phase of plant capital spend will enable us to increase volumes and improve on cost-effective, quality production, that will ensure we continue to meet our increasing market demand and are also prepared for significant growth,” commented Pental Site Manager, Carmine Conte.
“Pental now has a stronger platform to scale up operations, introduce new products, and expand into new markets. Our (already) advanced manufacturing facility in Shepparton operates 24 hours a day employing a dedicated local team of skilled team members across product technical development, manufacturing operations and distribution, cementing Pental’s status as a trusted partner in multiple industries.
“The DGL acquisition of Pental is both, a strategic move in expansion and win for both companies,” said Mr Conte.
