By Aaron Cordy
AUSTRALIA Post has conducted research, revealing that the four-digit code sparks more pride than was first believed. With 57 per cent of Australians identify more strongly with their postcode than city (55 per cent), state (39 per cent) or nation (44 per cent).
The study examined pride, local identity, and how neighbourhood interactions make people feel connected to their suburb or town, with 75 per cent of people surveyed having a level of pride in their suburb/town.
State pride is strongest among Banana Benders and Sandgropers. 50 per cent of Queenslanders say their state is their strongest identity marker, above the national average of 39 per cent. City pride resonates more with Victorians (63 per cent) and South Australians (67 per cent). Across the remaining states and territories, people are more likely to identify first with their postcode/suburb.
Australia Post Executive General Manager Retail, Brand & Marketing, Josh Bannister, said postcodes have taken on meaning far beyond their original purpose.
“Postcodes may have started as a practical tool for delivering mail, but today they represent something far more personal, for many their postcode represents identity, belonging and community,” said Mr Bannister.
Suburb connection is driven primarily by human interactions, with the strongest sense of connection coming from chatting with neighbours. The survey revealed 71 per cent of Australians interact with their neighbours on a regular basis, averaging about 13 days per month, with older Australians leading the way. It is estimated that 80 per cent of people think their neighbours are friendly.
So, what do locals think? Do you find more pride in living in Australia, Victoria, Greater Shepparton or your town with its own unique postcode?
