GREATER Shepparton City Council invites the local visitor economy industry to take part in a series of workshops to discover the new set of Customer Profiles specifically designed and focused on the Greater Shepparton region.
Council, along with the local tourism industry, partnered with Customer Frame, an independent customer strategy team to create new Customer Profiles and to develop a collective and harmonised view of those visiting the region.
The set of profiles allow for some clarity and understanding of the region’s tourism customers.
Founder of Customer Frame Peter Turner said they have gone beyond the traditional demographics for these profiles.
“We’ve delved right down into who Greater Shepparton’s customers truly are – from their interests and motivators to what makes them tick and what ticks them off,” Mr Turner said.
“We’ll help you bring these profiles to life through an engaging, educational and exciting program, designed to help you identify which profiles best match your business and how to use them for the greatest impact.”
The Customer Profile workshops include three webinars and three online live workshops which are free to join by emailing events@shepparton.vic.gov.au.
The sessions are as follows:
Module 1: Customer Profile for Focus.
Wednesday 12 May online webinar released.
Wednesday 19 May, 10.00am Live session.
Module 2: Connecting with your Profiles.
Wednesday 19 May online webinar released.
Wednesday 26 May, 10.00am Live session.
Module 3: Applying your Profiles.
Wednesday 26 May online webinar released.
Wednesday 2 June, 10am Live session.
