THE Goulburn Valley’s famed food bowl generates $764M in agricultural output and $328M from the horticultural industry every year, with a significant proportion of this being exported internationally.
In pursuit of advancing global trade further, Greater Shepparton City Mayor, Cr Shane Sali and Council CEO, Peter Harriot will lead a delegation from Council to Hong Kong in September this year, to attend Asia Fruit Logistica.
Local growers and Fruit Growers Victoria will also travel in conjunction with the delegation.
A two-day expo that showcases latest innovative products and ideas, covering the entire fresh produce industry value chain and its service support companies, the event offers a unique opportunity for local representatives to forge new relationships while gathering key market information to promote trade throughout Asia.
Looking forward to attending the expo, Cr Sali said, “The expo will increase awareness of our region’s horticultural industry and build on the opportunity for agreements to be negotiated between overseas buyers and Greater Shepparton growers.”
With the impetus to support one of the region’s largest industry sectors as well as to market the region as the fruit capital of Australia, the region will no doubt highly anticipate Council’s account of opportunities secured and ventures procured by the delegation.
