New ‘Activators Alliance’ to encourage city slickers to the regions

ENCOURAGING GROWTH OUTSIDE MELBOURNE... Committee for Greater Shepparton chief executive officer, Sam Birrell, believes Victoria should grow through medium-sized, interconnected cities. Photo: Supplied

A LOWER cost of living, job opportunities, scenery, sense of community and a much lower risk of COVID-19 are just some of the reasons why so many city-dwellers are seriously considering moves to regional areas.

It’s a trend supported by Sam Birrell, chief executive officer of the Committee for Greater Shepparton (C4GS), an organisation with a mission to improve the economic development and liveability of the region.

Last week, the C4GS joined the Regional Activators Alliance (RAA), a new body to help create a National Awareness Campaign aimed at driving population to the regions.

The RAA, which comprises 36 local councils, Regional Development Australia regions, economic development groups and industry representatives from across the country, aims to play a critical role in the transformation of regional Australia.

Mr Birrell said driving investment into the regions was crucial to maintaining Australian quality of life.

“Do we want mega cities like New York or places like Germany which have medium-sized, interconnected cities? I think the population balance of the nation is important so we don’t just rely on two mega cities,” he said.

The launch of the RAA was supported by the Deputy Prime Minister and Minister for Infrastructure, Transport and Regional Development, Michael McCormack.

“I have always said regional Australia is big enough in which to get a good cup of coffee, but small enough to care – and now is the time to make the move,” the Deputy Prime Minister said.

“There are jobs, there is a better lifestyle and there is the opportunity to build a fresh start – regional Australia is the best place to live, work and raise a family.”

The National Awareness Campaign will be launched in early 2021.