Revving up history: how Linfox and the Butterbox Truck drove Australia’s beer industry

DRIVING HISTORY... The International Harvester exhibition at MOVE Museum was donated by the Fox Collection and also includes a 1954 R160 Fire Truck and a 1969 ACCO Butterbox Truck, which when it was imported was regarded as the largest single order of trucks that International Harvester had received in Australia and doubled Linfox's fleet from 30 to 60 trucks. Photos: Deanne Jeffers

By Deanne Jeffers

IN THE late 60s, English brewing company, Courage Brewery, arrived on Australia’s shores seeking to challenge the stronghold that Carlton United Breweries had on the local beer market.

Lindsay Fox won the logistics contract for Courage, ordering 28 1968 ACCO Butterbox trucks. At the time this was the largest single order of trucks that International Harvester had received in Australia.

DRIVING HISTORY… The International Harvester exhibition at MOVE Museum was donated by the Fox Collection and also includes a 1954 R160 Fire Truck and a 1969 ACCO Butterbox Truck, which when it was imported was regarded as the largest single order of trucks that International Harvester had received in Australia and doubled Linfox’s fleet from 30 to 60 trucks. Photos: Deanne Jeffers

This doubled Linfox’s fleet from 30 to 60 trucks and marked a major turning point in the company’s history – the first delivery was the largest single order Linfox had fulfilled.

The 1968 ACCO Butterbox truck is a classic vehicle that has stood the test of time, and it was popular for its reliability, durability, and strength. It was a staple in many Australian businesses, including the agriculture and transport industries.

One of the most unique features of the 1968 Butterbox truck was its design. The truck was built with a square body, giving it a distinctive boxy appearance that resembled a butter box. The design was not only functional, but it also made the truck stand out on the road.

The 1968 ACCO Butterbox truck is a beloved classic vehicle that has earned its place in history. Its distinctive design, reliability, and versatility have made it a cherished favourite among farmers, truck drivers, and collectors alike.

The International Harvester display at MOVE Museum was donated by the Fox Collection and also includes a 1954 R160 Fire Truck. You can see the display out at MOVE, located at 7723 Goulburn Valley Hwy, Kialla.