By Robert Giles
– Chief Executive Officer, SPC
FOR more than 100 years, SPC has thrived within the Goulburn Valley. With its naturally occurring abundance, it has become Victoria’s mecca of agribusiness and national manufacturing. Over this time, SPC has remained committed to delivering the highest quality food and drink products to Australians and global customers, while still calling the Goulburn Valley home.
At SPC we’re focused on ‘Better Food For The Future’. We are continuously working to grow the diversity of our products and ensure accessibility for consumers all over the world.
This movement is fuelled here, in our backyard and throughout the Goulburn Valley.
Much of Australia’s land is utilised for agriculture, representing how lucky we are to live on and take from such rich soil as we need. As Australians, we should be proud of the agriculture business on our doorstep and its role in driving Australia’s export capabilities and economies. In 2020-21, the Australian agriculture business made up 2.5 percent of employment, demonstrating that not only is Australian agriculture great for consumers, it also provides 100,000s of local jobs.
SPC recognises the unmatched quality of Australian regions such as the Goulburn Valley that can produce high quality products for us to enjoy. With 90 percent of our ingredients grown locally, we are forever proud of the quality food and drink products we manufacture and are determined to share these with the world. Showcasing the offering of the Goulburn Valley is paramount to our growth strategy and ongoing business plan.
SPC has worked closely with the Goulburn Valley since 1917 to preserve the region’s offerings. The ideal climate for growing fruit is rich soils, fresh air and sunlight, which is why it’s the perfect place for our fruits to flourish, helping consumers taste the good life. We are also dedicated to ensuring our customers feel involved in our story. This is why we place coordinates on our packs for you to see which local orchard your delicious fruit has come from.
Our new campaign which launched last month, ‘Taste the Good Life’, introduced new packaging to the line reflecting the beginning of our improvements towards achieving a modern and premium global agri-business. Taste the Good Life focuses on rolling out fresh product designs that reflect our product range. This campaign is dedicated to the richness of the Goulburn Valley, the home of our delicious fruit.
We’re making great strides towards our global vision by bringing in a team of people with the expertise and passion to help us achieve our goals. Our team is made up of innovative and creative people who contribute to making SPC a global leader in agri-business and help to further elevate the local produce on offer in the regions.
At SPC, we will continue to work towards a better future for all Australians. Our products and services will continue to expand around the country and beyond. We are proud of our contribution to Australian manufacturing and local and national economies. Specifically, we celebrate the support of the Goulburn Valley and our ongoing partnership to deliver job and food security to the region and beyond.
SPC continues to work together with local businesses and government to ensure the long term viability of food manufacturing in Australia and its fruitful regions.
