SECURE a taste of the good life when you buy rebranded Goulburn Valley premium fruit products, part of the SPC family. The “Taste of the Good Life” rebrand encapsulates how in the Goulburn Valley, the life of fruit is so good, you can taste it.
“Goulburn Valley has a long and proud heritage, and we want to reinvigorate the brand by demonstrating how versatile the range is across all areas of cooking. In ‘Taste the Good Life’, the campaign distills the true essence of the brand and brings it to life in a way that will surely attract attention and drive purchase consideration,” said SPC fruit marketing manager, Rebecca Tilly.
“With rich soil, flowing water and an abundance of sunshine, the Goulburn Valley is the beautiful home of our produce. Not only does our produce taste delicious, achieving an appetising look is something we are equally passionate about,” says Tilly.
This is the first major consumer-based campaign delivered by the SPC house of brands in three years. A new logo has been implemented across the Goulburn Valley range.
“Within the SPC family of brands, we are committed to always enhancing the great food experience for our customers. We are excited to announce the “Taste the Good Life” campaign, dedicated to the richness of the Goulburn Valley and the careful packaging that delivers our produce to people around Australia and globally,” said SPC CEO, Robert Giles.
The product range includes Multi-Serve Fruit 700g (RRP: $4.60), Snack Packs x2 160g (RRP: $4.50), and Orchard Splash Sub-Brand Snack Packs x2 160g (RRP: $4.50).
